Home' Forge : Vol 1 No 3 Contents 91
In some ways, Moreland is a case
study in how having a lively, diverse
restaurant and arts scene is a signifcant
competitive advantage when attracting
start-up ventures, many of which have
global ambitions and the potential for
high growth. The goal: a larger base of
emerging enterprises in Moreland that
are rapidly employing people.
The Brunswick Business Incubator, co-
funded by the Moreland City Council,
has become a model for council-led
entrepreneurship hubs in Australia.
Opened in 2002, the incubator has 60
enterprise spaces and a supportive
environment. Many of its start-ups
have graduated to become larger,
Moreland-based businesses. 'Council is
working very hard to position Moreland
as the place for small business start-
ups in Melbourne,' says Di Lorenzo.
'Attracting start-ups that are positioned
for the growth industries of tomorrow is
vital for long-term job creation.'
The council's urban renewal project in
Coburg is another key strategy. Coburg,
which is eight kilometres north of the
CBD, was designated as a principal activity
centre in the Victorian Government's
strategic planning policy, Melbourne 2030:
Planning for Sustainable Growth.
The Coburg Initiative, Moreland
Council’s fagship urban renewal project,
has an estimated $1 billion development
program. The council's vision is for
Coburg to become Moreland's prime
shopping, living, employment and
activity centre. 'The potential for industry
to invest in Coburg is massive,' says
Di Lorenzo. 'Coburg has a very strong
Strategic planning for a new hospital,
as part of the Coburg Initiative, is
underway. The council wants to make
a fnal decision on the 250-bed hospital
in 2017 after negotiations are complete.
A Coburg hospital would, if approved,
transform Moreland's health economy,
provide jobs for its growing healthcare
workforce, and improve healthcare
services for its community. Healthcare
and social assistance is Moreland's
biggest employment source.
The Brunswick Structure Plan, approved
in 2012, is also regenerating key retail
precincts in Moreland and breathing
new life into its service economy.
Another Structure Plan has also been
approved to redevelop Glenroy's
activity centre through land use and
The council also encourages the
development of bespoke enterprises
that produce high-end, customised
items and draw on Moreland's creative
industries. The emergence of small-
scale manufacturers in areas such as
food and beverages and 3D printing
is creating new employment growth,
and partly offsetting traditional
Moreland Council's Economic
Development Strategy is working on
several fronts. There has been a
seven per cent annual jobs growth over the
past fve years across a number of sectors,
as the council strives to increase local job
opportunities for the resident workforce.
Moreland's gross regional product
(nominal) was $4.57 billion in 2014 – a
3.8 per cent increase from 2013. In the past
two fnancial years, business investment
in the area continues to grow solidly.
The council wants to increase
Moreland's share of gross regional
product generated by business and
industry within the municipality's north
to 10 per cent, and increase its share of
capital investment in inner Melbourne
to 15 per cent by 2016.
These ambitious goals are driven by
one of Australia's more progressive and
forward-looking local governments. Few
councils are as proactive as Moreland in
policy development and implementation,
business and community engagement,
and resident welfare.
Its work to attract more investment to
Moreland is supported by a commercial
priority planning service and dedicated city
planners to work on priority applications
that offer signifcant job creation. ‘Council
has invested in processes to streamline
local investment applications and remove
as many obstacles as possible,' says Di
Lorenzo. 'We are creating the conditions
for more businesses to start and grow in
Moreland, and more investment in the area.'
With that comes more innovation
and entrepreneurship, and a stronger
capacity for Moreland to thrive in the
To learn more about Moreland City
Council, visit www.moreland.vic.gov.au.
Links Archive Vol 1 No 2 Vol 1 No 4 Navigation Previous Page Next Page