Home' Forge : Vol 1 No 3 Contents 127
'The motorway is an important piece
of transport infrastructure,' Hammond
says. 'Providing direct access to
Rockingham's major industrial areas
gives business greater confdence to
invest there, while nearby residents
beneft from less noise and pollution as
trucks are diverted.'
North-facing beaches give Rockingham
a signifcant advantage over other
Western Australian metropolitan
beaches that face the sandblasting
effects of the south-westerly summer sea
breeze: the so-called 'Fremantle Doctor '.
Hammond says, 'Rockingham Beach
has potential to go to a whole new level.
It has great transport, a safe swimming
environment and is better protected
from the elements compared to other
metropolitan beaches. The challenge
is to build on those strengths with the
development of a dynamic retail and
residential area on the waterfront.'
A vibrant tourism precinct will
complement Rockingham's industrial
strengths. An Australian Defence Force
review signalled the potential to expand
the naval base, which employs about 3500
people, and capitalise on its Indian Ocean
location and proximity to South-East Asia.
Also, an expanded wharf facility could
support a bigger United States naval force
in the Indian Ocean.
'We see more defence personnel
working in Rockingham, and more
businesses being established here to
capitalise on opportunities as the naval
base expands,' Hammond says. 'A
redeveloped foreshore with a major
branded hotel can attract the business
tourism market to Rockingham, and
create a new area of economic activity
Another of Rockingham's strengths
is a large bank of undeveloped land.
About 1600 hectares of urban or urban-
deferred land could accommodate
another 19,000 dwellings and another
50,000 people, according to the Western
Australian Planning Commission.
Rockingham's small and relatively
undeveloped industrial estate is a
A proactive council
Rockingham's biggest asset is arguably
its reputation among business, its
strategy to attract investment, and
the City's work to improve service
provision and ensure that it is 'future-
ft’. Hammond says, ‘The City has built
stronger relationships with business over
the past fve years, fostered collaboration
among key stakeholders in the area, and
developed a reputation for attracting the
right kind of investment and ensuring
that it helps the community.
'The City does not get hung up on red
tape or outdated planning practices. We
welcome high-density developments on
the foreshore, such as eight- to 10-storey
apartments, because they bring more
residents and retail, and energise the
tourism precinct without compromising it.'
Improved asset management, service
delivery and construction of new
facilities are the foundations of
Rockingham's gains, Hammond says.
'The City's biggest achievement over
the past fve years has been getting the
absolute basics of local government spot
on. People can move to Rockingham
knowing they will have good quality
of life and an enjoyable experience.
Business can move here knowing there
is meaningful City support and quality
A measured approach to planning and
development is another positive. The
City of Rockingham released a detailed
'Economic Development Strategy
(2014--2017)' after extensive community
consultation. Unlike many other cities'
development plans, Rockingham's
has strong emphasis on investment
attraction and a clear vision of its future.
An exciting future
Hammond believes that strong
population growth and Rockingham's
competitive advantages will attract
signifcantly higher investment, create
more jobs for residents, attract more
families to the area and further enhance
the Rockingham lifestyle.
'Strong growth in development
in Rockingham is inevitable,' he
says. 'Western Australia's expected
population growth over coming decades
means more people will live at its
metropolitan beaches. Our challenge
is developing the strongest possible
investment case for business, and
positioning Rockingham at the forefront
of investment attraction, relative to
other local governments.'
Hammond says that the ultimate
goal is having more people live and
work in Rockingham. 'A great job in a
great place is the essence of a fantastic
lifestyle. Rockingham has been a great
place to live for a long time, and more
investment will make it even better.'
To learn more about the City of
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