Home' Forge : Vol 1 No 3 Contents 131
that it would be the city it is today, after
signifcant council governance issues a
The former Western Australian premier,
the late Sir Charles Court, had a vision
to create a city in Perth's north-west
corridor to ease population growth and
traffc congestion pressures. At the time,
Joondalup was seen as a 'satellite' to
Perth, but it has achieved so much more.
Joondalup's economy has grown by
50 per cent over 10 years, and the
unemployment rate (2.7 per cent in
the March quarter, 2015) is among the
lowest of any Australian municipality.
Its employment self-suffciency rate has
risen from 39 per cent a decade ago to
49 per cent, meaning that more
Joondalup residents can live and work
there, rather than commute to their job.
With Wanneroo and Stirling, Joondalup
formed the Tri-Cities Alliance in July
2015 to collaborate on key infrastructure
and investment issues, and promote
economic development in the region.
'The Cities of Joondalup, Stirling and
Wanneroo are working together to
ensure that we take advantage of the
exciting opportunities that exist around
innovation, tourism and international
investment attraction in one of
Australia's fastest-growing regions,'
says Mayor Pickard. The Alliance is
modelled on the successful South East
Queensland Council of Mayors.
Perhaps the biggest transformation
in Joondalup has been the emergence
of technology-based industries. In
2013, Joondalup was the frst Perth
metropolitan local government to
endorse a digital strategy that attracts
start-up enterprises, encourages
industry collaboration, drives
innovation and positions it for the
industries of tomorrow. In 2014, a co-
working space was launched in the city
to support start-up activity, particularly
in the digital sector.
Joondalup is also providing more
resources for small enterprises. The
Joondalup Business Centre (now called
the Edith Cowan University Business
Innovation Centre, or ECUBIC), one
of the frst incubators of its kind, is
among the most successful in Australia.
Launched in 2003 with the support of
the city and other stakeholders, the
incubator has consistently delivered full
occupancy, and was extended in 2011 to
accommodate higher demand.
Joondalup City Council believes that
there is potential for an innovation or
technology precinct in the city centre that
brings together emerging industry clusters
and start-up enterprises. 'We are seeing
industries such as health, education and
digital technologies start to form research
clusters and collaborate on innovation,’ says
Mayor Pickard. ‘At the same time, there has
been a noticeable increase in the formation
of start-up businesses in Joondalup.'
Signifcant advantages as an
Joondalup has fve key competitive
advantages. The frst is a skilled,
multicultural workforce. About 40 per
cent of Joondalup's population was born
overseas, predominantly in the United
Kingdom, South Africa and New Zealand.
Joondalup also has Western Australia's
largest learning precinct through the
Edith Cowan University campus, West
Coast Institute, and Western Australia
Police Academy. ‘We have tremendous
potential to become a true "education
city”, and further develop our workforce
skills,’ says Mayor Pickard.
The second advantage is infrastructure
and city planning. As a purpose-built
city, Joondalup benefts from exceptional
transport infrastructure, Western
Australia's largest shopping centre
(Lakeside Joondalup Shopping City)
and one of Western Australia's largest
hospitals, in addition to the education
resources. Another attraction is that
high-speed internet in the Joondalup
Learning Precinct is several times faster
than the National Broadband Network.
Moreover, Joondalup Council has
increased the annual capital works
program to about $30 million, to replace
or upgrade community assets and ensure
that it continues to serve the needs and
expectations of a growing population.
Location is the third advantage. A
20-minute drive to Perth, and with
direct rail access, Joondalup is ideally
positioned in the north-west corridor,
which is expected to have more than
700,000 residents by 2026. Its proximity
to and shared time zone with Asia is
another attraction for start-up and
The fourth advantage is lifestyle.
Joondalup has relatively affordable
housing, world-class beaches and
regional and local parks, and a strong
community feel. The redevelopment
of the city centre and plans to develop
a stronger arts and cultural scene will
further enhance the lifestyle.
The fnal advantage is that the City of
Joondalup is one of Australia's most
forward-looking and innovative local
governments. Its work over the past
decade to improve service delivery,
management and governance – and
build stronger relationships with
industry – has laid the platform for the
city's exceptional growth.
'Joondalup can offer an idyllic lifestyle
and, at the same time, be a progressive,
prosperous city that embraces
opportunities and rewards people who
work hard and have a go,’ says Mayor
Pickard. ‘We’ve come a long way, but a
bigger phase of growth is just starting.'
To learn more about the City of Joondalup,
Links Archive Vol 1 No 2 Vol 1 No 4 Navigation Previous Page Next Page